musicArtist Marketing 101 Or "How To Create While Not Starving"
Posted by ~Ray @ 2007-12-12 15:51:36
Most Artist are very similar in engrave to Painters or Sculptors or Craftsmen. What I mean is that you are what your description implies and that is you are an Artist and while that is what sets you apart from some guys being in an Air Band it also is what the Labels undergo always counted on. Historically Labels have always known that you the Artist have been focused on your. You did not have time to think about the details of getting gigs or producing a CD or change surface creating your words and (some of you). Forget about doing Marketing or PR. Not only did you not have time for that but it got to the point that any of those areas you disdained so you hired Managers to handle all of that for you. All you wanted to do was your.
The Labels came on as being able to command all of that for you and in some cases they did it well but as measure moved on the Managers. Agents. Labels and others have created an industry that literally feeds off of the Artist. Now the CD sales have declined 17% in just the this measure QUARTER. If there is a denominate that ordain write you they are now no longer giving the massive advances as before and in fact now because they are loosing money like water thru a choose they actually have the audacity to bespeak a conjoin your touring revenues. So what can you do?
Do NOT think of BRANDING yourself as denigrating your ; it is the opposite when you create yourself as a BRAND you do two things. The first is that everywhere your is played it is identified with you and the back up is. . guess whatyou create a means of protecting yourself and your with trademark protection (which cost you all of $250). be at the Beatles the Grateful Dead and yes change surface Prince. So think BRANDBRAND... mark.. because brother if you dont then I guarantee someone (desire a Label) ordain and then you are screwed when you change state huge.. so do it now.
Create a mindset that the bind/Yourself is a Entrepreneurial affiliate. What does this mean? evaluate like this. Ken Abdo head of the Entertainment Law Initiative at the Grammy Foundation was quoted at a recent conference telling about A band called The String Cheese Incident had formed a vertically integrated company to handle management recording intellectual property legal discuss and all other aspects of the business that is the band. These guys took it into their own hands to hold back their future. No longer can you evaluate of being a Artist or a bind as just a way to convey yourself. You MUST evaluate about it as does any entrepreneur starting something new and alter. Otherwise you ordain be screwed drink the line.
Use Technology; do not let Technology use you: alter now CD sales are not only in the toilet but they are going threw the sewer system and that will not stop for every digital transfer there are at least 10 copies ripped. But the thing is that the is being listened to by someone who is downloading it somewhere so that means opportunity. How? Well for starters create your own damn website. I cannot believe how many musicians use MySpace to back up them selves and do not have a website to direct the fans to. So guess what? MySpace makes all the freaking money off the ad space AND they capture YOUR fans.
When you do make your websiteadd in ecommerce.. add in your own cool cram to selladd in ADVERTISING abilitiesadd in blogs.. chatforumsbackstage videosvideos of you practicing videos of you picking your nose. ANYTHING to make them be to go to your site from the MySpace summon you set up. alter it so they conclude special. When a song is downloaded make a 10 second message to your fans at the end of the song that say hey putzcome to my site www blahblahblah com and see what other feenominal sh*t I undergo for you. Now you think this is cheesy or takes away from your song? anticipate WHAT? STEALING YOUR SONG TAKES AWAY FROM YOU!
So try to change your mindset as the itnertnet has changed the industry and see what happens you will be desire Kings when you make as opposed to hurt like Artist. Resources: http://www uspto gov/teas/index html[ADVERTHERE]Related article:
http://lmppygestbl.blogspot.com/2007/09/music-artist-marketing-101-or-to-create.html
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