I undergo to adjudge on my sit here overlooking protect Street of the industries traders typcially jawbone about video games arean't at the top of the list. possess "A". At a dinner Wednesday night with three options traders over some Kobi steaks and some good wine all the talk was about consumer stocks and how they might be impacted by the ongoing credit crunch (in fact. August consumer confidence numbers released today are drink a bit). On the other hand. I have two boys both of whom decide their "good inform card" rewards from one industry - - and one industry only. Video games. Heck. I don't be a calendar anymore. All I be is the go out of the next Wii video bet release and my 11-year-old and my eight-year-old ordain remind me of that go out every chance they get. I bet they're not the only boys who do so. So while consumer confidence is down the sales of video games are at least one big shiny bright spot in the consumer stock arena. Let's review the most recent numbers (from the market investigate firm. NPD). This week news comes out that U. S sales of video games and hardware jumped 46 percent in August from a year earlier with Microsoft seeing sales of its Xbox 360 console shoot up after a price cut. The top bet was Electronic Arts' Madden NFL 08 for the Xbox 360 which sold 897,000 units. It's no surprise to me running a Wii household that Nintendo's Wii console held on to its call as the most popular piece of hardware selling nearly 404,000 units almost as much as the Xbox 360 and Sony's PlayStation 3 combined. One revolutionary new marketing tactic that Nintendo used with the Wii was to get populate who didn't compete video games into playing video games. A brilliant touch and one made much easier by the Wii's relatively low price ($250 versus Sony's Playstation 3's $500 pricetag down from its opening determine of $600 measure year) and it's easy-to-master motion-sensing controller. change surface Dad's like me can get into the action and probably a lot of Mom's too."It really goes approve to our story of the different audience we are trying to pursue," said George Harrison continue of marketing for Nintendo of America. "While Microsoft and Sony are focusing on the hard-core gamer we are trying to focus on what we label the expanded audience."Sony is trying hard to follow conform to cutting the price of the PS3 by $100 as I noted above. But without a breakout game and stuck with the same old video bet model that Nintendo successfully (and probably historically) updated they're not making enough traction. Yes the determine cut enacted in July has boosted sales by 61 percent over the two months since the price cut. But the company is comfort leaning heavily on its old PlayStation 2 which sold 200,000 units in August giving the company some much-needed revenue support. That won't last forever. comfort there is money to be made in the consumer marketplace these days and (particularly) Nintendo and Sony are making it. There's a lesson here. Just because consumer sentiment seems to be pulling approve a bit that doesn't convey Americans are going to forbid all consumer sectors. As long as there are kids who get good report cards there'll always be dwell in my stock portfolio for video bet makers.
I have to say that I am one of those Wii populate attracted by the prospect of being able to play those 1990s classic Nintendo games I used to love and (for the first measure) current games despite not having a masters degree in MMORPGs or having grown up on PlayStations or GameCubes or the XBox.
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